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Targeting Ads on OneCMS Apps with Google Ad Manager
Below are the targeting parameters for running advertisements on OneCMS apps using Google Ad Manager:
key-values are parameters sent with the Ad request and lets you define custom targeting. When an ad request comes in from one of your webpages or an app that has key-values in its ad tags, line items that target those key-values are eligible to serve for that ad request. See this link for more information
All view values are predefined (ie: view=home, view=post, view=gallery, etc…). All other values are dynamic (ie. they are dependent on what content you are targeting, example: categories=news,sports). Please see targeting examples at the bottom of this page.
PUSH NOTIFICATION INTERSTITIALS
| Action | Description | Call Stack | Key / Value Parameters |
|---|---|---|---|
| Push notification received for a POST | When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. | Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails) |
view=post categories=category1-slug,category2-slug title=page-name-slug id=post-id |
| Push notification received for a GALLERY | When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. | Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails) |
view=gallery title=gallery-name-slug id=gallery-id |
| Push notification received for a YOUTUBE OR ONECMS VIDEO | When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. | Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails) |
view=video playlist=playlist-title-slug title=video-name-slug |
| Push notification received for an AUDIO EPISODE | When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. | Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails) |
view=podcast title=podcast-name-slug id=podcast-id |
TARGETING CONTENT PAGES OR CATEGORIES
| Action | Description | Call Stack | Key / Value Parameters |
|---|---|---|---|
| Home Screen | There are four 320×50 ad slots on the home screen (between each category carousel / listing) | load max of 4 320×50 banner Ads |
pos=1 pos=2 pos=3 pos=4 view=home |
| News Posts Detail Screen | Displays one 320X50 advertisement at the top of articles | load 320×50 banner Ad |
view=post categories=category1-slug,category2-slug title=page-name-slug id=post-id |
| Podcast & Podcast Detail Screens | Displays one 320X50 advertisement at the top of the Podcast screen as well as each individual episode screens | load 320×50 banner Ad |
view=podcast title=podcast-name-slug id=podcast-id |
| Gallery & Slideshow Screens | Displays one 320X50 advertisement at the top of a Gallery screen and at the bottom of a gallery slideshow | load 320×50 banner Ad |
view=gallery title=gallery-name-slug id=gallery-id |
| OneCMS Video Detail Screen | Displays one 320X50 advertisement at the top of individual OneCMS video episode screens | load 320×50 banner Ad |
view=video playlist=playlist-title-slug title=video-name-slug |
| All Other Views / Screens ( i.e tabviews,episode,gallery,events,show views) | No Targeting available | load 320×50 banner Ad | None |
STREAMING / PODCAST PLAYER
| Play Stream | When playing the live stream a video interstitial ad can play before the stream begins | Open Video interstitial from App VAST URL |
view=stream title=stream-name-slug |
| Play podcast | When playing a podcast episode, a video interstitial ad can play before the episode begins | Open Video interstitial from App VAST URL |
view=podcast title=podcast-name-slug id=podcast-id |
| Expanded Player Screen | When opening the Playerbar to get more details (swipe up on player) a 300X250 banner can display in expanded view | load 320×50 banner Ad |
view=stream or podcast title=stream-name-slug or podcast-name-slug |
Some Examples:
Home screen 320 X 50 (between categories)
- If I wanted to target just the homepage with an ad but am not concerned about the placement, I can target view=home
- If I want to target the first position, I can target pos=1 (view not required because pos is only used on the home screen)
News Posts Detail Screen 320X50
- If I want to target all posts pages, I can target view=post
- If I only want to target specific categories of posts (lets say news and sports categories), I can target categories=news,sports (view=post is not required since the categories will automatically target the posts)
Gallery Detail Screen and Slideshow (320X 50)
- If I want to target all galleries, I can target view=gallery
- If I want to target a specific gallery, I can target the gallery title slug or the gallery id. title=taco-friday-photoshops or id=34566
Podcast Listing Screen / Podcast Detail Screen / Podcast Episode Detail Screen (320X50)
- If I want to target all podcasts, I can target view=podcast
- If I want to target a specific podcast, I can target the podcast title slug or the podcast id. title=wabc-early-news or id=98745
Expanded Player Screen (300×250)
- To target all streams and podcasts you would use view=stream and view = podcast
- To target a specific stream or podcast, you would target the stream or podcast slug. title=wabc-stream or title=my-podcast-name
