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  • App Manager 0/10

    • Lecture1.1
      App Manager Overview 03 min
    • Lecture1.2
      App Manager – Theme / Info 04 min
    • Lecture1.3
      App Manager – Features 06 min
    • Lecture1.4
      App Manager – Features – Live Chat
    • Lecture1.5
      App Manager – Home Content 05 min
    • Lecture1.6
      App Manager – Navigation Labels 01 min
    • Lecture1.7
      App Manager – Streams 03 min
    • Lecture1.8
      App Manager – Banners 03 min
    • Lecture1.9
      App Manager – Links 03 min
    • Lecture1.10
      Targeting Ads on OneCMS Apps with Google Ad Manager 30 min
  • UGC 0/1

    • Lecture2.1
      Adding Staff Users to Your App 30 min

    Targeting Ads on OneCMS Apps with Google Ad Manager

    Below are the targeting parameters for running advertisements on OneCMS apps using Google Ad Manager:

    key-values are parameters sent with the Ad request and lets you define custom targeting. When an ad request comes in from one of your webpages or an app that has key-values in its ad tags, line items that target those key-values are eligible to serve for that ad request.  See this link for more information
    All view values are predefined (ie: view=home, view=post, view=gallery, etc…).  All other values are dynamic (ie. they are dependent on what content you are targeting, example: categories=news,sports).  Please see targeting examples at the bottom of this page.

    PUSH NOTIFICATION INTERSTITIALS


    Action Description Call Stack Key / Value Parameters
    Push notification received for a POST When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails)

    view=post
    categories=category1-slug,category2-slug
    title=page-name-slug
    id=post-id

    Push notification received for a GALLERY When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails)

    view=gallery
    title=gallery-name-slug
    id=gallery-id

    Push notification received for a YOUTUBE OR ONECMS VIDEO When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails)

    view=video
    playlist=playlist-title-slug
    title=video-name-slug

    Push notification received for an AUDIO EPISODE When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content. Open Video interstitial from App VAST URL – if that fails, load a 300×250 Ad, (try secondary AdUnit if primary AdUnit fails)

    view=podcast
    title=podcast-name-slug
    id=podcast-id

     

    TARGETING CONTENT PAGES OR CATEGORIES


    Action Description Call Stack Key / Value Parameters
    Home Screen There are four 320×50 ad slots on the home screen (between each category carousel / listing) load max of 4 320×50 banner Ads

    pos=1
    pos=2
    pos=3
    pos=4
    view=home

    News Posts Detail Screen Displays one 320X50 advertisement at the top of articles load 320×50 banner Ad

    view=post
    categories=category1-slug,category2-slug
    title=page-name-slug
    id=post-id

    Podcast & Podcast Detail Screens Displays one 320X50 advertisement at the top of the Podcast screen as well as each individual episode screens load 320×50 banner Ad

    view=podcast
    title=podcast-name-slug
    id=podcast-id

    Gallery & Slideshow Screens Displays one 320X50 advertisement at the top of a Gallery screen and at the bottom of a gallery slideshow load 320×50 banner Ad

    view=gallery
    title=gallery-name-slug
    id=gallery-id

    OneCMS Video Detail Screen Displays one 320X50 advertisement at the top of  individual OneCMS video episode screens load 320×50 banner Ad

    view=video
    playlist=playlist-title-slug
    title=video-name-slug

    All Other Views / Screens ( i.e tabviews,episode,gallery,events,show views) No Targeting available load 320×50 banner Ad None

    STREAMING / PODCAST PLAYER


    Play Stream When playing the live stream a video interstitial ad can play before the stream begins Open Video interstitial from App VAST URL

    view=stream
    title=stream-name-slug

    Play podcast When playing a podcast episode, a video interstitial ad can play before the episode begins Open Video interstitial from App VAST URL

    view=podcast
    title=podcast-name-slug
    id=podcast-id

    Expanded Player Screen When opening the Playerbar to get more details (swipe up on player) a 300X250 banner can display in expanded view load 320×250 banner Ad

    view=stream or podcast
    title=stream-name-slug or podcast-name-slug

    Some Examples:

    Home screen 320 X 50 (between categories)

    • If I wanted to target just the homepage with an ad but am not concerned about the placement, I can target view=home
    • If I want to target the first position, I can target pos=1 (view not required because pos is only used on the home screen)

     

    News Posts Detail Screen 320X50

    • If I want to target all posts pages, I can target view=post
    • If I only want to target specific categories of posts (lets say news and sports categories), I can target categories=news,sports (view=post is not required since the categories will automatically target the posts)

     

    Gallery Detail Screen and Slideshow (320X 50)

    • If I want to target all galleries, I can target view=gallery
    • If I want to target a specific gallery, I can target the gallery title slug or the gallery id. title=taco-friday-photoshops or id=34566

             

     

    Podcast Listing Screen / Podcast Detail Screen / Podcast Episode Detail Screen (320X50)

    • If I want to target all podcasts, I can target view=podcast
    • If I want to target a specific podcast, I can target the podcast title slug or the podcast id. title=wabc-early-news or id=98745

                       

     

    Expanded Player Screen (300×250)

    • To target all streams and podcasts you would use view=stream and view = podcast
    • To target a specific stream or podcast, you would target the stream or podcast slug.  title=wabc-stream or title=my-podcast-name

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