Targeting Ads on OneCMS Apps with Google Ad Manager

Apps Ad Manager Targeting Ads on OneCMS Apps with Google Ad Manager

Below are the targeting parameters for running advertisements on OneCMS apps using Google Ad Manager:

Key-values are parameters included in the ad request that allow you to define custom targeting. See this link for more information
All “view” values are predefined, such as “view=home,” “view=post,” “view=gallery,” etc. Other values are dynamic and depend on your target content, like “categories=news,sports.” You can find targeting examples at the bottom of this page.

When targeting a view, your advertisement will be displayed on the corresponding screen unless you further specify a key value for specific content or category, etc.

The available view values are:

  • home
  • post
  • gallery
  • podcast
  • stream
  • video
  • chat
  • app-open (used for interstitial on app open)

PUSH NOTIFICATION INTERSTITIALS

For each of the following scenarios, the interstitial is triggered from a push notification. The advertisement will serve from the Ad Unit associated with the Video Ads Vast Tag within your App Manager.

videos ads app setting

Action Description Key / Value Parameters
Push notification received for a POST When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content.
view=post
categories=category1-slug,category2-slug
title=page-name-slug
id=post-id
Push notification received for a GALLERY When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content.
view=gallery
title=gallery-name-slug
id=gallery-id
Push notification received for a YOUTUBE OR ONECMS VIDEO When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content.
view=video
playlist=playlist-title-slug
title=video-name-slug
Push notification received for an AUDIO EPISODE When a user clicks a push notification and is brought to the app, an interstitial ad can be displayed before they access the content.
view=podcast
title=podcast-name-slug
id=podcast-id

TARGETING CONTENT SCREENS OR CATEGORIES

You can target display banners to specific screens or categories with the app.  This will display advertisements from the Ad Unit associated with Ad Banners within your App Manager.

ad banners settings app

Action Description Key / Value Parameters
Home Screen There are four 320×50 ad slots on the home screen (between each category carousel / listing)
pos=1
pos=2
pos=3
pos=4
view=home
News Posts Screens (Posts) Displays one 320X50 advertisement at the top of articles
view=post
categories=category1-slug,category2-slug
title=page-name-slug
id=post-id
Podcast & Podcast Episode Screens Displays one 320X50 advertisement at the top of the Podcast screen as well as each individual episode screens
view=podcast
title=podcast-name-slug
id=podcast-id
Gallery & Slideshow Screens Displays one 320X50 advertisement at the top of a Gallery screen and at the bottom of a gallery slideshow
view=gallery
title=gallery-name-slug
id=gallery-id
OneCMS Video Screens Displays one 320X50 advertisement at the top of  individual OneCMS video episode screens
view=video
playlist=playlist-title-slug
title=video-name-slug
Expanded Player Screen When opening the Playerbar to get more details (swipe up on player) a 300X250 banner can display in expanded view
view=stream or podcast
title=stream-name-slug or podcast-name-slug
All Other Views / Screens No Targeting available, load 320×50 banner Ad None

STREAMING / PODCAST PLAYER

You can traffic video or audio ads (with a companion display banner) to play before a podcast episode or stream begins. The advertisement will serve from the Ad Unit associated with the Video Ads Vast Tag within your App Manager.

videos ads app setting

Action Description Key / Value Parameters
Play Stream When playing the live stream a video or audio ad can play before the stream begins
view=stream
title=stream-name-slug
Play podcast When playing a podcast episode, a video or audio ad can play before the episode begins
view=podcast
title=podcast-name-slug
id=podcast-id

Some Targeting Examples

Home screen 320 X 50 (between categories)

  • If you wish to specifically target the homepage with an ad and you are not particular about its placement, you can target “view=home.” The ad slots will fill with available inventory you have that matches in no particular order.
  • However, if I want to target the first ad slot on the home screen, you can also target “pos=1“.

homescreen pos 1

Posts Detail Screen 320X50

  • If your aim is to target all post pages, you can target “view=post.”
  • However, if I wish to exclusively target specific post categories, for example, news and sports, you can also target “categories=news,sports“.

ad above post app

Gallery Detail Screen and Slideshow (320X 50)

  • If you want to target all galleries, you should target “view=gallery.”
  • However, if you want to target a particular gallery, you have two options: You can target it using the gallery title slug (e.g., “title=she-rock-awards”) or its gallery ID (e.g., “id=34566”).

gallery ads

Podcast Listing Screen / Podcast Screen / Podcast Episode Screen (320X50)

  • If you wish to target all podcasts,  use “view=podcast.”
  • However, if you want to target a particular podcast, you have two options: You can target it using the podcast title slug (e.g., “title=the-youjoint-podcast”) or its podcast ID (e.g., “id=98745”).

app podcast display ad

 

Expanded Player Screen (300×250)

  • To target the 300×250 display banner in the expanded slide out player while streams and podcasts play, you should use “view=stream” and “view=podcast.”
  • For specific targeting of a stream or podcast, use the respective stream or podcast slug, such as “title=donut-media-stream” or “title=my-podcast-name.”

ad in expanded player

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