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Creating and Targeting Banners 0/3
Banner Lightwindow 0/1
Promo Schedule 0/4
Creating and Targeting Banners
Go to Banners > Add New Banner in the admin menu.
This will take you to the Add New Banner screen.
First enter a descriptive name for your banner.
Image or HTML Banners
You can either upload an image graphic to use as your banner or use embed code / html (Google ads code for example). By default, a new banner is setup to upload an image, but by changing the dropdown to HTML and textarea will display to paste your code into.
Uploading an Image Banner
To upload an image banner, just click the Upload Banner button and select your graphic from the Media Library or upload from your computer.
Make sure to add a Click URL where your visitors will be redirected to when they click the Image banner (HTML banners will have the url built into the actual HTML you insert)
Targeting Your Banners or Serving Site-wide (Run of Site)
As we discussed in the How Banners Work tutorial, you can target banners to show up on specific pages, categories etc OR have them serve everywhere the Banner Bin they live in are placed on your site.
Even if the banner bin lives in is on every page on your website, you can tell the banner within that bin to only display on specific pages. That’s where targeting comes in.
When creating a banner, I can tell that banner to show up on one or more of the following attributes:
- Specific Pages
- Events in specific categories
- Specific Contests
- Galleries with specific tags
- Posts in specific categories
- Specific podcasts
- Various utility pages (like your 404 page)
Just check the targets you want to target when creating a banner and that banner will only show up on the selected areas of your website (note the Banner Bin you added the banner to must live in those areas as well).
Run of Site Banners
What if you don’t want to mess around with targeting a banner or you have a banner that you want to run everywhere the Banner Bin exists on your site? You simply make it a Run of Site banner. This tells the system that any page the Banner Bin the banner lives in should display the ad.
It is important to know that if there are also targeted banners in the same banner bin, they will get a higher weight and may display more often then Run of Site banners.
Expiring a Banner
If you have a campaign that only runs up until a specific time period, you can also control when your Banner is removed from your website by using the Post Expirator. (If you want your ad to run until you remove it yourself, you can ignore these fields).
Enter the Year, Month, Date and Time you want the banner to be expired. Alternatively, you can also enter how many days in the future you want the banner to expire.
You can also chose how you want the system to expire your banner. By default, it will set the banner to Draft status, but you can also choose a number of different options as shown below.
Adding your Banner to Banner Bins
The final step in publishing your banner is to add it to Banner Bins. As you learned in the previous tutorials, Banner Bins dictate where on your website the banner will be served. You can add your Banner to more than one Banner Bin.
Publishing your Banner
Just like most content in One CMS, all you need to do to make your banner “go live” is click the blue Publish button.
Once you publish it, it will now display in the banner listing and be live on your site! Note in the listing that the Banner Bins it is part of are listed and if it is a Run of Site banner or not.
One of the Banner Bins we added the banner to was the Blog Rt Col 300×250 bin. Sure enough, the banner now displays in rotation with other banners that are also in that bin wherever it is placed on my website.