Securing advertisers to showcase their ads on your website is just the initial step in cultivating a lasting partnership. To keep them engaged, it’s vital to provide insights into how their ads are faring. Enter Banner Stats.
Key Metrics for Assessing Banner Performance
What data matters most in evaluating the effectiveness of your banners? Here are two fundamental metrics:
- Impressions: This indicates how many times a banner was displayed to users on your website.
- Clicks: The number of times users clicked on a banner displayed on your website.
Accessing Banner Stats
To access your banner statistics, navigate to Banners > Banner Stats in your admin menu.
This will bring you to the Banner Stats page, furnishing a comprehensive list of all your banners, each accompanied by performance data.
Fine-Tuning Your Banner Stats
By default, you will find data for Impressions and Clicks for each of your banners from the last seven days.
However, you have the flexibility to adjust the date filter to observe banner performance over more extended or shorter periods.
Furthermore, you can easily filter the stats to only show banners from a specific Banner Bin.
For an illustrative overview of how a banner has fared over the past two weeks, you can click on the View Last Two Weeks link associated with a specific banner.
Viewing Banner Bin Stats
You can also see an overview of how each Banner Bin is performing by clicking the Banner Bin Stats link at the top of the page.
This will give Impression and Click stats for each Banner Bin.
Exporting and Printing Stats
You can download a CSV file containing the daily banner statistics and Print using the icons at the top of the page.