A Secret Word contest is a unique twist on a regular sweepstakes contest. To participate, your audience must have a specific “secret” code word from another source to enter the contest. Sources of the secret word could be a mention during your on-air programs, print materials, website, or an advertiser’s physical location.
These contests can significantly boost audience and online traffic and are a traditional staple for broadcast radio stations.
Setting up a Secret Word Contest
To create a Secret Word contest, follow the normal steps for setting up a contest. When choosing the Contest Type, select Secret Word.
You can customize the Secret Word Label that appears with the secret word input field on your website. By default, it’s labeled Secret Word.
- A wrong secret word entry would look like this (after the user already entered their email address):
- A correct secret word entry would look like this (after the user already entered their email address):